creative campaigns
I love working as a copywriter on creative campaigns, as these often involve collaboration with other creatives, and I thrive when working in a team, exchanging strategic ideas. I've done writing for exhibitions, museum spaces, adverts, pop-up activations, digital campaigns, story ideas and more.
Copywriter responsible for the V&A Waterfront's Joy From Africa to the World (JFA) campaign, which won Loeries Grand Prix and Gold Awards in 2021. For over five years, JFA has presented an authentic African festive-season celebration for visitors to the Cape Town Waterfront. It features decor and installations produced from predominantly sustainable materials, made by local artists, designers and makers. From 2019 to 2021, I was responsible for all the campaign copy, including exhibition boards, social media and website. I was contracted by Platform, the creative team behind the project, which was rated as the Top Small Creative Agency in Africa and the Middle East in 2021 by the Loeries.
Copywriter for a Weylandts furniture magazine advert
Copywriter for V&A Waterfront 100 Beautiful Things - a campaign conceptualised by Platform to celebrate South African creativity during lockdown. I wrote 500-word features on more than 50 of the 100 things selected. This was featured on a dedicated website, with snippets used for social media and exhibition boards that accompanied a complementary installation at the Waterfront in Cape Town. Follow #100beautifulthings to see execution.
Copywriter for V&A Waterfront 100 Beautiful Experiences - a creative campaign conceptualised by Platform to bring people back to the Waterfront in Cape Town after lockdown. These 100 experiences were promoted as a social-media campaign over 30 days, accompanied by photographs and illustrations commissioned to young, local creatives.
Copywriter for a physical exhibition and complementary online campaign called 100 Beautiful Baskets, conceptualised and executed by Platform for the V&A Waterfront in Cape Town. Copy included exhibition boards, product captions, social media and advertorials. Follow #100beautifulbasketsexhibition #100beautifulbaskets and view Expresso Show to see exhibition execution.
