top of page
WhatsApp Image 2025-04-10 at 09.46_edite

ABOUT
TRACY LYNN CHEMALY

I'm a design journalist and life coach to creative trailblazers.

COULD WE WORK TOGETHER?
(WHILE HAVING FUN)

​​​Although I am based in Cape Town, I work around the world, thanks to the world wide web. I have previously lived in London, Beirut and Mexico City, and love speaking different languages (I get along okay in Afrikaans, Arabic, French and Spanish, and have recently learnt a bit of German). However, I work in English, both for coaching and for writing.
 
I am a Rhodes University journalism graduate, who worked as Managing Editor for Condé Nast House & Garden and Gourmet magazines. Later, I became Brand and Communications Director for Southern Guild - Africa's only gallery for collectable design - with whom I travelled to design fairs in New York, Dubai, Paris and Miami. I was also Programme Manager for Business of Design (an annual conference for creative entrepreneurs, held in Cape Town and Johannesburg), and assisted in managing Design Network Africa, a programme that brought together 15 designers from across the African continent, facilitating collaborative projects and business-building initiatives.
​​
As a freelance writer in the design and creative industries, I have worked on books published by Gestalten and the Cape Grace Hotel, and was the copywriter on the Joy From Africa to the World campaign when it won a Loerie Grand Prix award.
 
I'm moved by the authentic passion I see in makers, designers, artists and creators. This inspires my writing and pushes me to want to grow these industries by coaching creatives to live their big, bold dreams. I do this through my work as a Global Coach - trained by ILS, which is accredited by the International Coaching Federation.

I am a multilingual wannabe surfer who loves taking bets that involve ice cream. Tennis is my new thing, psychedelic integration coaching is my next thing, and dancing is my forever thing. I approach work as an exciting place of exploration, where fun, kindness and connection lead to the most meaningful results.​

bottom of page